The "Black Friday" consumption frenzy that kicks off on the fourth Friday of November every year is becoming a performance breakthrough point for China's cross-border textile enterprises. Although the 2025 Black Friday promotion has not officially come to an end, cross-border textile merchants in Yiwu, Zhejiang Province, have already entered the peak of their busy schedule. Textile products for cycling warmth, with their precise market positioning and high cost performance, have sparked a buying frenzy in overseas markets and become a "phenomenon-level" category of this Black Friday season.

Cycling warm textiles lead the way, with monthly sales of a single item exceeding 7,000 orders

As a global distribution center for small commodities, the cross-border e-commerce textile sector in Yiwu performed particularly well during the Black Friday season. Data shows that with the global popularization of cycling and the rising demand for winter warmth, the export volume of cycling warm textile products has increased significantly year-on-year. Among them, a cycling warm headgear has sold over 7,000 units in a single month, becoming a bestseller on the Amazon platform.

The popularity of these thermal textiles is inseparable from the precise grasp of overseas market demands: not only do they launch a variety of styles to suit different cycling scenarios, but they also attract consumers with their excellent quality and reasonable pricing. Some products offer discounts of 60% to 90% during the Black Friday event, further stimulating overseas purchasing power. A relevant person in charge of a sports goods group in Zhejiang Province said that the explosive growth of cycling thermal insulation textiles confirms the huge potential of functional textile products in the cross-border market.

Cross-border textile merchants are so busy that they are working non-stop, with daily sales increasing by four or five times

Just after the domestic "Double Eleven" shopping festival came to an end, cross-border textile merchants in Yiwu immediately threw themselves into the preparations for Black Friday. Among the over 260,000 cross-border e-commerce business entities in the city, textile category merchants are working overtime to stock up, optimize product pages, and adjust promotional strategies, making every effort to seize overseas business opportunities.

"Now the total daily sales amount to over 120,000 US dollars, which is four or five times the usual amount." " The head of an e-commerce platform in Zhejiang Province disclosed that among its 12 stores, textile-related products have contributed significantly to the increase in revenue. To cope with the peak of orders, merchants not only expanded their inventory but also improved logistics efficiency by setting up overseas warehouses - achieving 5-day delivery to major European countries and 3-day delivery to South Korea. This has increased the repurchase rate of textile products by 30%, creating a virtuous cycle of "best-selling products attracting customers and timely customer retention".

Localized innovation and supply chain advantages have further accelerated the pace of cross-border textile exports

The explosion of this Black Friday season is no accident. Yiwu's cross-border textile enterprises have long broken away from the traditional model of "low-price competition" and shifted to a development path of "localized innovation + supply chain upgrading". In response to the consumption habits of different markets, enterprises precisely develop suitable products. For instance, they have designed threaded interface installation for the South American market, making textile accessory products more in line with local usage scenarios.

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